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INTEGRATED MARKETING COMMUNICATION AND BRAND POSITIONING OF SELECTED NIGERIAN COMMERCIAL BANKS IN IBADAN

ADESANOYE, Oluwafemi (2018-09)

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Author
- ADESANOYE, Oluwafemi (1)
Subject
- Brand positioning attributes, Customers’ perception, Marketing mix, Nigerian banking industry (1)
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Date Issued
- 2018 (1)